Digital marketing is the use of online platforms and tools to promote products or services. It includes strategies like SEO, content marketing, social media, email marketing, and paid ads. It’s cost-effective, targeted, measurable, and helps businesses connect with global audiences.
Scope of digital marketing
The scope of digital marketing is vast, covering global reach, personalized campaigns, diverse channels like social media and email, and cost-effective strategies. It offers career opportunities, real-time interaction, analytics-driven optimization, and integration with emerging trends like AI and e-commerce. It’s essential for modern business growth and innovation.
Technique of digital marketing
Digital marketing techniques include SEO, PPC, social media, content, email, affiliate, influencer, and mobile marketing. These strategies help businesses target, engage, and convert audiences effectively.
Search engine optimization(SEO):
Search Engine Optimization (SEO) is the process of improving a website’s visibility on search engines through organic (unpaid) methods. It involves optimizing content, keywords, and technical elements to rank higher in search results and attract more relevant traffic.
There are 2 type of SEO
On-page optimization
Off-page SEO
